LONDON — Cycling in London can be a pretty scary experience. Sometimes, it can prove a fatal one.
In fact, 432 cyclists were seriously injured or killed on London roads in 2014, according to Transport for London figures.
Tech company Hövding wants to turn London into a “cycle-friendly city” by giving cyclists “Flic” smart buttons to mark traffic hazards while sending emails to the mayor of London at the same time.
Five hundred buttons have been distributed to members and supporters of the London Cycling Campaign, who are campaigning for better conditions for cyclists in the city.