AAVVA has recently launched their new SS17 Collection at the new Le BHV Marais department store in City Walk, Dubai. Born in 1856 in the historic and iconic Marais district in the heart of Paris, cultural and fashion hotspot Le BHV Marais is an iconic shopping hub for Parisians, now located also in the Middle East.
Just in line with the launch of the new Le BHV Marais in the UAE, AAVVA’s new collection unmistakably definesthe very essence of what the brand stands for: modernity, individuality, and impeccable execution.
The SS17 Collection is an exciting mix of a new color palette said to be inspired by shades that are striking in every season and every occasion. With such finesse incorporating textures with details done in silk trimming and silk tussles, the new range compliments the body and establishes a confident theme. Mermaid silhouettes, detailed architectural cuts, with design and fashion taking on to another level, the range is further detailed with graphic and ultra-modern embroidery with the perfect blend of Swarovski crystals that exhibit minimalistic vibes culminating modernity and the kind of progressive look that Ahmad Ammar and Vincenzo Visciglia, Founder & Designers, want to bring about based on their architectural backgrounds.