‘Sustainable tourism’ is not working. Here’s how we can change that.

This year is the United Nations’ International Year of Sustainable Tourism for Development

UN World Tourism Organisation Secretary-General Taleb Rifai declared it gave “… a unique opportunity to advance the contribution of the tourism sector to the three pillars of sustainability — economic, social and environmental, while raising awareness of the true dimensions of a sector which is often undervalued.”

Sustainable tourism comes from the concept of sustainable development, as set out in the 1987 Brundtland report. Sustainable development is “development which meets the needs of current generations without compromising the ability of future generations to meet their own needs.”

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