Dubai, United Arab Emirates
The International Dubai Fashion Week (IDFW), showcased under the patronage of Her Highness Sheikha Hend Al Qassemi, has received praise and rave reviews with its recent staging at the Palazzo Versace Hotel. Celebrities, fashionistas and top fashion entrepreneurs were in attendance, among them Zenofer Fathima, Founder and CEO of Zen Productions.
Sheikha Hend has always been strongly committed to promoting Arab fashion designers to the world, as well as bringing to the country the trendsetting designers across the globe, as both can draw a lot of inspiration from each other.
IDFW, first launched in 2006, is seen to boost Dubai’s growing reputation as an international center of fashion. It happens twice a year, around March and October, and aims to be the next stop on the international fashion week circuit following New York, London, Milan and Paris. Each season, IDFW prides itself in showcasing the most rapidly growing designers in the region on the forefront of fashion including Ready-to-Wear and Couture from across the Middle East, such as Kuwait, Bahrain, Egypt, Lebanon, Saudi Arabia and UAE, as well as guest designers from the US and Europe.
Zenofer, who is into producing lifestyle and fashion documentaries and television shows, has been actively undertaking similar projects that not only support a progressive direction for the growing fashion community in Dubai but also boost engagement of new local and regional talents.