The Zacks Analyst Blog Highlights: NIKE, Under Armour, Alphabet and Facebook

For Immediate Release

Chicago, IL – June 18, 2018 – announces the list of stocks featured in the Analyst Blog. Every day the Zacks Equity Research analysts discuss the latest news and events impacting stocks and the financial markets. Stocks recently featured in the blog include NIKE, Inc. NKE, Under Armour, Inc. UAA, Alphabet Inc. GOOGL and Facebook, Inc. FB.

Today, Zacks is promoting its ''Buy'' stock recommendations. Get #1Stock of the Day pick for free.

Here are highlights from Friday’s Analyst Blog:

U.S. to Co-Host 2026 FIFA World Cup: Which Stocks Will Gain?

The 2018 FIFA World Cup has kicked off in Russia with the host taking on Saudi Arabia in the inaugural match. There seems to be nothing much to look forward to for the United States in this world cup. But the world’s biggest economy along with neighbors Canada and Mexico has clinched the opportunity to host the 2026 FIFA World Cup, beating Morocco.

AXIR Consulting

This is definitely good news for North America at a time when political tension is looming between the United States and its once allies, Canada and Mexico. Winning the world cup bid is expected to boost the United States’ and Canada’s joint football event, Major League Soccer (MLS). Moreover, companies like NBCUniversal and 21st Century Fox also have ample reasons to rejoice this bid clinched by the three countries.

Hosting 2026 World Cup is Good News for MLS

The 2026 FIFA World Cup will be bigger than the ongoing tournament in Russia. This year’s World Cup has 32 teams competing for the coveted title, while in 2026 the number of teams will be 48. Moreover, instead of 64 matches this time around, 80 matches will be played. The United States will host 60 matches, while Canada and Mexico will host 10 matches each.

With the United States becoming one of the co-hosts of the 2026 FIFA World Cup, ESPN’s Darren Rovell said that the “profile of U.S. soccer” will get a boost. Additionally, MLS franchises and sponsors are also expected to gain from this latest development. In fact, only last year, Adidas AG has signed a $700-million deal with MLS to retain the league’s official sponsorship at least till 2024.

Telemundo, Fox Clear Winners of 2026 World Cup

With the United States, Canada and Mexico chosen as the host of 2026 FIFA World Cup, broadcasters like Comcast Corporation-owned NBCUniversal’s Telemundo and Twenty-First Century Fox, Inc. are likely to gain. Way back in 2011, Telemundo and Fox together paid $1.1 billion to corner the U.S. rights to broadcast the 2018 Russia World Cup and the Qatar 2022 World Cup.

However, FIFA feared that Qatar’s high temperatures may have a negative impact on the entire competition, following which FIFA decided to stage the mega football event in the fall of 2022. This did not go down well with Telemundo and Fox as other big sporting events, like National Basketball Association, National Hockey League and National Football League take place during that time.

In order to make up for this situation, FIFA decided to give the broadcasting rights for 2026 World Cup in the United States to Telemundo and Fox in a private auction. This in turn is definitely a positive for these two television networks.

What Does This 3-Nation Event Mean for FIFA?

The United States together with Canada and Mexico won the joint bid to host the 2026 World Cup in a 134 to 65 vote. North America is projected to generate revenues of $14 billion, while FIFA’s profits are estimated to be around $11 billion. The amount is more than half of what Morocco, another contender for the 2026 event, could offer the football regulatory body.

This is definitely a big opportunity for sports footwear and apparel company, NIKE, Inc. Moreover, smaller competitors like Under Armour, Inc. can also gain from the event by sponsoring participating countries.

Given this scenario, other companies like YouTube-owner Alphabet Inc. and social networking giant Facebook, Inc., are also expected to gain. Both Alphabet and Facebook have a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank stocks here.


For the first time, three countries, the United States, Canada and Mexico, will be hosting a FIFA World Cup. The 2026 event is certainly big news for broadcasters, sports apparel and footwear designers, streaming networks, and social media behemoths.

Wall Street’s Next Amazon


Zacks EVP Kevin Matras believes this familiar stock has only just begun its climb to become one of the greatest investments of all time. It’s a once-in-a-generation opportunity to invest in pure genius.

Click for details >>

Today, Zacks is promoting its ''Buy'' stock recommendations. Get #1 Stock of the Day pick for free.

About Zacks Equity Research

Zacks Equity Research provides the best of quantitative and qualitative analysis to help investors know what stocks to buy and which to sell for the long-term.

Continuous coverage is provided for a universe of 1,150 publicly traded stocks. Our analysts are organized by industry which gives them keen insights to developments that affect company profits and stock performance. Recommendations and target prices are six-month time horizons.

Strong Stocks that Should Be in the News

Many are little publicized and fly under the Wall Street radar. They're virtually unknown to the general public. Yet today's 220 Zacks Rank #1 "Strong Buys" were generated by the stock-picking system that has nearly tripled the market from 1988 through 2015. Its average gain has been a stellar +26% per year. See these high-potential stocks free >>.

Follow us on Twitter:

Join us on Facebook:

Zacks Investment Research is under common control with affiliated entities (including a broker-dealer and an investment adviser), which may engage in transactions involving the foregoing securities for the clients of such affiliates.

Media Contact

Zacks Investment Research

800-767-3771 ext. 9339

Past performance is no guarantee of future results. Inherent in any investment is the potential for loss. This material is being provided for informational purposes only and nothing herein constitutes investment, legal, accounting or tax advice, or a recommendation to buy, sell or hold a security. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. It should not be assumed that any investments in securities, companies, sectors or markets identified and described were or will be profitable. All information is current as of the date of herein and is subject to change without notice. Any views or opinions expressed may not reflect those of the firm as a whole. Zacks Investment Research does not engage in investment banking, market making or asset management activities of any securities. These returns are from hypothetical portfolios consisting of stocks with Zacks Rank = 1 that were rebalanced monthly with zero transaction costs. These are not the returns of actual portfolios of stocks. The S&P 500 is an unmanaged index. Visit for information about the performance numbers displayed in this press release.

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Facebook, Inc. (FB): Free Stock Analysis Report Alphabet Inc. (GOOGL): Free Stock Analysis Report NIKE, Inc. (NKE): Free Stock Analysis Report Under Armour, Inc. (UAA): Free Stock Analysis Report To read this article on click here. 

Read More

No Comments Yet

Leave a Reply