QNET strengthens Manchester City relationship as it becomes the Official Direct Selling Partner of the women’s team
- The agreement launches the FA Women’s Super League 1’s first sleeve partnership
- City player Pauline Bremer attended QNET’s annual conference in Malaysia to kick off partnership
Manchester City, the current FA WSL 1 Champions, and QNET, international direct selling company, have teamed up to launch the FA Women’s Super League 1’s first sleeve partnership.
The new partnership, which sees the deepening of QNET’s longstanding relationship with Manchester City, was formally announced at the company’s annual convention in Malaysia last week. Rising City star, Pauline Bremer, attended the event and took part in an exclusive Q&A about the women’s team and the growth of women’s football across the globe. To mark the occasion, QNET was represented by its top women distributors from India, South East Asia, Africa and Middle East at the launch announcement who interviewed Pauline on stage.
In addition to the landmark sleeve branding, QNET will feature in bespoke Manchester City women’s player content which will be developed throughout the 18/19 FA WSL season. This, alongside a series of co-branded fan content, a matchday LED presence, exclusive fan competitions and bespoke digital activations with players, will allow Manchester City and QNET to work closely together to reach new and diverse audiences.
Gavin Makel, Head of Women’s Football, Manchester City:
“The women’s team at Manchester City is delighted to partner with QNET who are leaders in their industry. Women’s football is on the rise and connecting with our growing fan base in Asia, where QNET has a strong presence, is important to everyone at the Club. Working together with QNET, we hope we can bring the magic of women’s football to even more people and provide our supporters across the globe with the opportunity to get even closer to Manchester City’s women’s team.”
Trevor Kuna, Chief Executive Officer, QNET:
“QNET has been empowering entrepreneurs for 20 years now, and we have a strong female salesforce. We are truly proud to be teaming up with Manchester City in the female sports sponsorship arena. This is a major step for us, and it sends a strong signal that QNET is committed to empowering women across the globe.
“Manchester City’s values resonate with our own, and we were particularly inspired by their Same City, Same Passion campaign launched earlier this year. We believe the skills, determination and passion required to succeed in business or in football are the same, whether its men or women.”
This announcement means Manchester City are now the first football club to have a sleeve partner in both the Premier League and Women’s Super League 1.
Formerly known as Manchester City Ladies FC, the club was founded in 1988 by City in the Community. In the almost 30 years since then, their affiliation with the men’s team has taken various forms, culminating in the statement of a formal partnership with Manchester City in August 2012. The Club was granted entry to the FA Women’s Super League in April 2013 and subsequently re-launched as Manchester City Women’s Football Club in January 2014. In 2016, Manchester City opened their girls’ academy having received tier 1 status from the FA for a Regional Talent Club and now provides over eighty young players from U10 level upwards with elite training to maximise their potential
The Club mirrors and benefits from its association with its male equivalent and is structured in all aspects of its operations to take advantage of the resources of the wider organisation – from community programmes, to youth development, scouting, coaching, sports science, digital coverage and first team football operations.
In their inaugural season under Head Coach Nick Cushing, Manchester City Women’s Football Club made history when they clinched their first ever trophy, the FA Women’s Super League (WSL) Continental Cup. In 2016, Manchester City Women went on to win the FA WSL Continental Cup for a second time, became the FA WSL champions and Women’s FA Cup Winners, whilst also competing in the UEFA Women’s Champions League for the first time.
The team play their home games in the 7,000 capacity Academy Stadium at City Football Academy, the facility which they share alongside the men’s and academy teams.
For more information, please visit www.mancity.com
QNET is one of Asia’s leading direct selling companies offering a wide range of health, wellness and lifestyle products that enable people to lead better lives. For 20 years, QNET’s grass-roots business model fuelled by the power of e-commerce has helped empower millions of entrepreneurs in more than 100 countries worldwide.
QNET is headquartered in Hong Kong and has a presence in more than 25 countries around the world through subsidiaries, branch offices, agency partnerships, and franchisees.
QNET is a member of the Direct Selling Associations of Malaysia, Singapore, the Philippines, Indonesia, and UAE, as well as the Hong Kong Health Food Association and the Health Supplements Industry Association of Singapore among others.
QNET is also active in sports sponsorships around the world. Some of the more prominent partner-ships include being the Direct Selling Partner of Manchester City Football Club and the African Club League Championships of the Confederation of African Football (CAF).
For more information, please visit QNET’s website at www.qnet.net