Brazilian Footwear Industries Association (Abicalçados), an international association and creator of the Brazilian Footwear program alongside Apex-Brasil aiming to increase exports and exposure of Brazilian footwear brands through development, trade promotion, and image actions focusing on the international market, presents a brand new visual identity. Seeking to adapt to the new reality of the market, which aims at closer, simple, objective relationships, the Brazilian Footwear Industries Association (Abicalçados) launched a new visual identity on the occasion of the Direções Prize, on April 26.
The organization was created in 1983 and represents the more than seven thousand Brazilian footwear companies. Without losing its essence, its identity was modernized according to the minimalist trend. This is the first major visual identity shift for the brand since its 25th Anniversary in 2007.
Commenting on the new visual identity, Alice Rodrigues, Coordinator of Abicalçados’ Image Promotion Unit, said, “We chose a cleaner, more objective look. Such objectivity is an essential premise for success in an increasingly information-filled world, where relevancy must be observed.”
The current updating follows a global trend of major world brands by simplifying its features and shapes. The new brand reflects an important moment, of looking at history and recognizing the work done, but it also highlights the beginning of a new period, in which the organization stresses its mission to represent, defend, develop, and promote its members in Brazil and all over the world.
About the Brazilian Footwear
The Brazilian Footwear is an exports promotion program developed by Abicalçados in partnership with Apex-Brasil. This program aims to increase exports of Brazilian footwear brands through development, trade promotion, and image actions focusing on the international market.
For more information www.brazilianfootwear.com.br
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and to attract foreign investment into strategic sectors of the Brazilian economy. To reach these goals, Apex-Brasil carries out diverse trade promotion actions that aim to promote exports and to value Brazilian products and services abroad, such as prospective and trade missions, business networking meetings, support for the participation of Brazilian companies in important international fairs, and visits from foreign buyers and opinion formers to get to know the Brazilian manufacturing structure, among other business platforms that also aim to strengthen the Brazil brand. Learn more: www.apexbrasil.com.br