With over 1.4 thousand exhibitors and the expectation to receive 40 thousand buyers from the main footwear markets in the world, Micam will also feature Brazilian colors in its halls. The Italian footwear fair, which takes place from September 16 to 19, in Milan, will receive 71 Brazilian brands. The participation is promoted through the Brazilian Footwear, footwear exports promotion program developed by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
Paola Pontin, an analyst of Abicalçados’ Trade Promotion Unit, will accompany the action. She highlights that there are positive expectations, taking into account that Brazilian brands are already renowned for the participation and that many large buyers already look for them aiming to negotiate. “The companies that kept participating in Micam even in more difficult moments reaped the rewards. With collections more adjusted to the style favored by European buyers, coupled with the appreciation of the dollar, the trend is that we achieve good results at the event,” says Pontin. She also points out that another important fact is that this edition will present spring-summer collections, for which Brazilian footwear is more internationally renowned.
In addition to the trading platform, eight Brazilian brands will be at the fashion show promoted by the fair: Jorge Bischoff, Loucos & Santos, Ramarim, Comfortflex, Dumond, Capodarte, Cecconello, and Werner.
Receiving buyers from more than 30 countries, Micam is regarded as the largest footwear fair in the world. In its 86th edition, the trade show takes place twice a year, one launching fall-winter collections and the other aimed at spring-summer trends. Last year, in the summer event, the Brazilian brands generated over US$ 12 million in deals. They were supported by the Brazilian Footwear.
The Brazilian brands Jorge Bischoff, Loucos & Santos, Raphaella Booz, Luz da Lua, Invoice, Dumond, Capodarte, Ortopé, Guilhermina, GVD International, Ferracini24h,Pegada, Democrata, Ferricelli, Cervera, Sollu, Shoetherapy, Savelli, Opananken Antitensor, Bibi, Contramão, Klin, Piccadilly, Killana, Andacco, Vizzano, Beira Rio Conforto, Moleca, Molekinha, Modare Ultraconforto, Molekinho, Madeira Brasil, Verofatto, Cecconello, Itapuã, New Face Original, Stéphanie Classic, Ramarim, Comfortflex, Whoop, Capelli Rossi, Indiana Colors of Brazil, Tabita, Viviar Shoes, Cocco Miami, Awana, Hotion, Carrano, Suzana Santos, Renata Mello, Ala, Zatz, Cristófoli, Cravo&Canela, West Coast, Divalesi, Werner, Wirth, Usaflex, Kildare, Anatomic & Co, Moema, Amazonas, Rider, Ipanema, Grendha, Zaxy, Cartago, Boaonda, Cherry, and Petite Jolie participate in Micam.
About the Brazilian Footwear:
The Brazilian Footwear is an exports promotion program developed by Abicalçados in partnership with Apex-Brasil. This program aims to increase exports of Brazilian footwear brands through development, trade promotion, and image actions focusing on the international market.
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and to attract foreign investment into strategic sectors of the Brazilian economy. To reach these goals, Apex-Brasil carries out diverse trade promotion actions that aim to promote exports and to value Brazilian products and services abroad, such as prospective and trade missions, business networking meetings, support for the participation of Brazilian companies in important international fairs, and visits from foreign buyers and opinion formers to get to know the Brazilian manufacturing structure, among other business platforms that also aim to strengthen the Brazil brand. Learn more: www.apexbrasil.com.br