By Dan Radak
In this day and age, how we present ourselves plays a key role in business success. Like it or not, every person with an internet connection is a brand. Namely, online presence is a sum of all activities, interactions, and identities that you’ve established. Those who actively build and control it are able to make the most of job opportunities. There are so many little tweaks and changes that make a big difference, and they can help you establish your brand regardless of whether you are a business owner, freelancer, or a regular internet user.
Channeling your online persona
The first step is to figure out what’s already out there. Google your name and assess how you hold up. Is there something you want to take down or some vital piece of information missing? It goes without saying that you should remove any embarrassing or reputation-damaging content. Once you handle this, ponder how to separate yourself from the rest of the crowd.
The most prominent personal brands of today are genuine, honest reflections of their owners. So, never hesitate to uncover your distinctive personality. For example, offer unique angles on popular topics to spark attention, just be careful not to come across as too controversial and opinionated. Some personal brands thrive on this, but a more measured approach is usually preferable.
Furthermore, think about how much information, time, and effort you’re willing to invest in projecting the right image. Find a way to integrate your passions and interests into your career goals. Use this blend to flesh out one consistent brand voice across different digital channels. Apart from your general aspiration, you also need to set more tangible objectives, such as reaching a certain number of contacts within a certain time frame.
Get on top of SEO
One great way to rise above is with the help of search engine optimization (SEO). In a nutshell, it revolves around making it easier for people to find you and for Google to index your pages faster (this is likely to result in better ranking).
Get the ball rolling by crafting high-quality, lengthy content to gain authority. Try to post on a regular basis to show that your blog/social media profile/site is active. Note that the most important keyword in organic search you need to target is your name. However, avoid over-stuffing your texts with keywords.
Next, familiarize yourself with the ins and outs of technical SEO. Pay close attention to your site structure— the overall layout of your site and code framework. Optimize key page elements: page headings, URL, title tags, meta-tags, and meta-descriptions.
You can take advantage of helper tools like DIY SEO to elevate your small business/personal brand because they will help you weed out technical issues and fix performance. Also, user-friendly platforms like WordPress are a great choice if you want to avoid the hassle of coding and programming.
Finally, keep up the pace with algorithm changes that rock the SEO world from time to time. Once you make it to the forefront of SERPs (search engine result pages), you’ll be in the commanding position.
The art of networking and socializing
One of your main branding focuses should be online networking.
Social media can be very useful here, so make sure to set up profiles on networks that match your personal branding goals. Be realistic and don’t spread yourself too thin by going to every social hub in existence.
Don’t just approach people out of the blue, without any context. Get in touch with those you have common ground with (shared interests, hobbies, goals, etc.). Based on this, you can build strong and fruitful business relationships, or at the very least facilitate communication. You should also organize your news feed to stay up-to-date with industry innovation and trends.
Bear in mind that the level of noise is overwhelming— by 2021, the number of social media user is expected to exceed 3 billion. In other words, you must compete for visibility.
Make the most of digital real estate
If you are serious about personal branding, come up with a solid plan. It’s of the utmost importance to speak with a distinctive voice and stand out in the overcrowded online realm. Be consistent and true to yourself by humanizing your brand with personal elements.
Control the flow of information coming your way and stay in the loop of things that are going on in business. Share the content your admire yourself to show people who you are and what you stand for. Make valuable connections and a name for yourself. It’s time to climb up that career ladder.
About the author
Dan Radak is a marketing professional with eleven years of experience. He is a coauthor on several websites and a regular contributor to BizzMark Blog.