Advances in technology to help GCC amusement & entertainment industry

Embed to launch ticketing and booking management platform during DEAL 2019, to be held from 25 – 27 March 2019 at Dubai World Trade Centre

Dubai, UAE, October 10, 2018: GCC countries have been working towards diversifying their economies to become independent of petroleum. One of the major focus areas for the nations of the region has been tourism and the subsequent investment in the entertainment industry. In an attempt to provide exclusive and immersive experience, the industry has had to rely majorly upon new technological advances.

According to industry expert, Sharif Rahman, CEO, International Expo Consults (IEC), organisers of DEAL 2019, “The amusement, entertainment and leisure industry in the GCC countries have come a long way. UAE boasts of multiple, award winning entertainment venues prevalent in the country. With host to multiple theme parks such as IMG World of Adventures, Legoland, Motiongate, Bollywood Parks; and Ferrari World and Warner Bros in driving distance, Dubai is definitely the theme park capital of the region”.

Rosa Tahmaseb, Managing Director EMEA – Helix Leisure, said “The Industry in the Middle East is interesting at the moment, with various factors affecting the economy we are seeing a slight change in spending patterns. However, the addition of Saudi Arabia opening up the entertainment industry will surely have a big impact on both vendors and operators alike.

One of the reasons that the entertainment industry has found success in the region is its early adoption of the latest technology. Virtual reality and augmented reality has been around for a long time, particularly the former, but its application in theme park rides and games has been pretty recent. The region has welcomed this new change whole heartedly and with open arms in the form of VR park in Dubai Mall that was launched earlier this year.


Technology has also helped in consolidating the back end operations of the park. Firms such as Embed, a Helix Leisure company, who deal in debit card technology, have been providing point of sale and revenue management technology to the amusement parks and FECs around the world.

As part of the upcoming DEAL 2019 event Embed would be introducing their ticketing and booking management platform ‘Booking Boss’, an end-to-end, web-based ticketing and booking management solution for high-performing attractions. Booking Boss centralizes all admissions revenue and since it’s a cloud based platform, it allows for seamless connectivity with the world’s largest database of online travel agents (OTAs) via the Channel Manager.  By centralizing admissions into Booking Boss, the customers benefit with increased business visibility which results in the ability for informed business decisions, increased revenue opportunities, improved internal processes and streamlined customer ticketing and booking experiences

“We have had a long standing and fulfilling relationship with DEAL 2019. This year we will showcase Booking Boss. It provides attractions with the option to centralize ticketing and booking management.  The platform manages bookings no matter which channel it comes in but also arms the business with a variety of tools such as capacity management, scheduling, re-allocation and auto-communications.   This enables attractions the opportunity to maximise selling opportunities and ultimately, increase profit margins”, added Rosa.

DEAL 2019 would mark the silver anniversary of the show. For the past two and a half decades, DEAL has represented the largest gathering of entertainment and leisure industry’s key players and visitors from the Middle East, Africa, US, Mediterranean and Asian countries. DEAL has shaped the region’s entertainment industry during this time and has brought together opinion leaders and high-tech innovations all on one platform. Opening its doors for the 25th time, DEAL 2019 is scheduled to be held between the 25th-27th March 2019 at Halls 1, 2, 3 and 4 at the World Trade Centre, Dubai.

About International Expo-Consults (IEC):

International Expo-Consults LLC (IEC) is an internationally recognized trade show management company with an impressive track record of over 35 years of operations in the Middle East and Asia Pacific region. The Exhibition arm of the Dubai-based conglomerate, the Falak Holding; IEC is the organizer of key exhibitions including Sign and Graphics Imaging (SGI), and the Dubai Entertainment, Amusement and Leisure show (DEAL). Falak Holding has been an industry pioneer for the last 35 years having diversified business interests including real estate development; retail – sports, fashion, home furnishings; exhibitions, medical diagnostics, trading and many more as part of its portfolio. Falak Holding is also a key stakeholder and investor in the prestigious Dubai Sports City project. For more information on DEAL please log on to

No Comments Yet

Leave a Reply