Innovation. A single word that is changing the world, and Acer is a global player that is mastering this command. The company has been bringing technology to people and creating value across different continents for 40 years. And no, it won’t stop on innovating and bridging the chasm between people and technology.


“Acer is incredibly grateful for the last forty years. We are looking forward to the next generation and the exciting three to four decades to come, as we move out of a manufacturing and product kind of environment, into a lifestyle enabling type of environment,” Paul says. “It is crucial to us to remain consistent in the industry and to grow profitably as a company,” said Paul Collins, Country Manager Acer Middle East, South Africa & ROA during Acer’s annual Middle East press conference.

The event saw the regional unveiling and showcasing of the latest range of Acer products. Along with Paul was Joumana Karam, Product Business Unit Head for Acer Middle East & Africa, who displayed the new products and affirmed the company’s mission to break barriers between people and technology.

“At Acer, we place the consumer at the core of our business and innovate to ensure that we meet their unique requirements. Our entire product range is centered around the consumer and ensures consumer benefit from industry-first features that deliver on the reliability, design, flexibility and security fronts. From our fun and colorful, budget-friendly convertible notebooks, to our sleek and sophisticated laptops and our award-winning Predator gaming line, we ensure to offer a comprehensive line-up that caters to every taste,” he explained.

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The two speakers underscored the advancement of gaming as a key area for Acer’s future. Gone are the days where IT products were solely used for work purposes. Today, these products have an immense influence on everyone’s lifestyle and are used for multiple motives.


“Gaming talks to how IT is changing,” Paul affirmed. “IT has become very personal now and people are demanding more out of the products. We are seeing these products morph and change from single-use products to multi-use products. Our most successful gaming products attract people who work hard during the day and do a little bit of casual gaming at night. Moreover, one of the great initiatives that we are currently working on is ‘Women in gaming’. Women are mainstream gamers. They have not been approached before by any of the IT companies, and we’re getting a lot of traction there. So our gaming strategy is robust and set for further growth in the coming years.”


While explaining that virtual reality is the next big step for the gaming industry, Paul divulged that Acer is ahead of its competitors in this space and will be announcing something completely radical in conjunction with a couple of local companies around mid-November.


A glance at Acer’s New Products

The Travelmate Spin B1 Fostering Excellence in Education

Students and teachers can excel with a fully convertible Travelmate Spin B1 laptop built to ace the tests of any demanding school day. With a Grade “A” Design, the 360° hinge of the Travelmate Spin B1 gives the user four usage modes, and the flexibility to work or play anywhere. Furthermore, its enhanced structural features with toxic-free materials provide the added protection needed to make it through the daily rigours of school life (Military Grade MIL-STD 810G compliant). With the Travelmate Spin B1, users can capture all their creativity with the Acer Active Stylus (Optional) through Windows Ink, and share the screen with their friends using the full high definition IPS display. In addition, the laptop is designed to stay by the user’s side all day long with a battery life of up to 13 hours.

*Currently Available in the UAE starting at 899 AED.


The All-in-One Aspire U27 at the Center of Attention

A modern design for the modern family, the Aspire U27 makes any home’s décor a reflection of the family’s flair. The single unit, ultrathin design and diamond-cut metal stand of the Aspire U27 adds an extra touch of class to any home. With deep and powerful sound, the homeowner can amplify the clarity of music and special effects with the integrated subwoofer and Dolby Audio™ Premium of the screen. Furthermore, users can safely and easily log into their device with Windows® Hello enabled facial recognition technology, as well as Smoothly and quickly view games and videos with a 7th Gen Intel® Core™ i5/i71 processor, and Intel® Optane™ memory1.

*Currently Available in the UAE starting at 4,299 AED.



The Convertible Spin 5 Series for the Student

For people on the go the Spin 5 delivers up to 10 hours of battery life for all-day productivity, and is designed to swap from a tablet to a laptop and vice versa. With a 360 degree dual-torque hinge, it allows users to bend the device wobble-free, preventing them from toppling over when using the touchscreen. The Spin 5 provides consistent wireless signal because of its strategically placed 802.11ac antenna. In addition, the crossed-hairline brush finish on the aluminum top cover provides a fabric-like appearance, making the Spin 5 easy to grip while preventing the accumulation of messy fingerprints and smudges. The Spin 5 is flexible to use, convenient to carry, stylish and affordable, and has a bright 13.3-inch Full HD IPS touchscreen display that can be used with an optional Acer Active Pen.

*Currently Available in the UAE starting at 3,199 AED.


The Helios 300 Entertainment Hub for the Gamer

Available with 15.6-inch or 17.3-inch displays, its matte black chassis incorporates tasteful red accents, providing a slightly edgy, fun design. Shipping with Windows 10, it offers powerful features and technologies at mid-range price points, making gaming notebooks more accessible than ever. The NVIDIA® GeForce® GTX 1060 or 1050Ti GPU combined with a 7th Gen Intel Core i7 (7700HQ) or i5 processor (7300HQ) creates an outstanding performance. All of this processing power is supported with up to 16GB of DDR4 memory (upgradeable to 32GB). Designed as an entertainment hub, Predator Helios 300 notebook line is ideally suited for both gaming and movie watching. Bright 15.6-inch or 17.3-inch FHD IPS displays provides vibrant, vivid imagery, while Dolby Audio™ Premium and Acer TrueHarmony™ delivers immersive audio with crisp, rich acoustics. For smooth game play, a dual fan system featuring an AeroBlade™ 3D Fan with ultra-thin metal blades keeps the notebook running at optimal temperatures.

*Currently Available in the UAE starting at 4,999 AED for 15’’ and 5,499 AED for 17’’.



The Swift 7 Offers the Right Amount of Help for Stylish, Connected Consumers on the Go

Perfect for consumers requiring connectivity on the go, the Swift 7 weighs in at just 1.1kg, and measures a mere 0.39 inches (9.98 mm) thin, making it the world’s first laptop to measure less than 1 cm thin. The Swift 7 combines ultimate portability and striking elegance with Its black-and-gold dual tone design, that brings a premium touch to its durable all-aluminum uni-body, while tough Corning® Gorilla® Glass adds superior scratch resistance. In addition, offering 9 hours of battery life and faster wireless performance. Small, light and speedy, the Swift 7 is the perfect blend of sheer elegance and practicality.

*Currently available in the UAE starting at 4,499 AED.


The Switch 5 is Acer’s first 2-in-1 for the Modern Traveler

With a 7th Generation, Intel® Core® i7 and i5 processors, the Switch 5 delivers the top-rated performance needed for serious tasks, presentations and entertainment on the go with its 12-inch screen. The built-in fingerprint reader on the power button authenticates users and provides quick access to their projects. Users can be assured their information will remain secure and private when using the fingerprint reader for logging on thanks to Windows Hello. The Switch 5’s viewing angle can be easily adjusted one-handedly, providing added convenience in any scenario and the U-shaped kickstand on the tablet can be snapped out and instantly adjusted. Also, the Switch 5 uses Acer’s proprietary fanless LiquidLoop™ cooling system, which keeps it running efficiently without fan noise, making it ideal for shared spaces such as meetings and open offices. The Switch 5 has an anodised aluminum chassis that is elegant and modern. The brushed hairline texture complements the design while enhancing the comfort of the device during transport.

*Currently Available in the UAE starting at 3,799 AED.


The Nitro 5 for Gamers and Movie Buffs

The Nitro 5 comes with up to a 7th Generation Intel Core i7-processor that is designed to bring incredible performance and responsiveness, immersive audiovisual entertainment and longer battery life to mobile devices. The chipset is the perfect match for the notebooks’ equally impressive GPUs, the latest NVIDIA GeForce GTX 1050 graphics. Whether a movie buff or a gamer, users will be able to fully enjoy the latest releases and titles without compromise. The Nitro 5’s sophisticated design includes a matte black chassis with a hairline finish. A smooth sleek red hinge runs along the back of the notebook, above a bold black grill vent. The keyboard features red backlighting, and the WASD keys and touchpad are also outlined in red for ease-of-use.

*Currently Available in the UAE starting at 3,699 AED.



The Sleek and Contemporary Spin 7

Thinner than a standard DVD case, the Spin 7 is a mere 10.98 mm thin and weighs just 1.2kg, making it one of the world’s thinnest convertible notebooks. Sleek and contemporary, its matte black chassis is complemented with polished silver hinges and diamond-cut edges around the touchpad. It offers up to 8 hours of battery life, providing a full day of usage. A wide glass touchpad helps fingers glide smoothly across the surface with minimal friction.

*Currently available in the UAE starting at 4,999 AED.


Swift 5 the Ultimate Laptop for Portability and Usability

Just 0.57 inches (14.58 mm) in height and weighing 3 pounds (1.36 kg), the Swift 5 manages to fit a 14-inch Full HD IPS display into a 13-inch frame, making it the ultimate in portability and usability. Available in Pearl White with gold trimming or Obsidian Black with silver trimming, it cuts an impressive figure, combining brushed metal surfaces and diamond cut accents, and has up to 13 hours of battery life, a backlit keyboard, a reversible USB 3.1 Type-C port and options for a touch display and fingerprint reader.

*Currently Available in the UAE starting at 3,599 AED.



The Predator Triton 700 is a Beast in a Thin Body


The Predator Triton 700 houses the high-performance NVIDIA® GeForce® GTX 1080 (GPU and standard-voltage 7th Generation Intel® Core processors in a svelte 18.9 mm-thin (0.74 inch) aluminum chassis, thanks to Acer’s industry-leading AeroBlade 3D metal fans that increase airflow by 35 percent yet take up less space within the device . The Predator Triton 700 utilizes Max-Q, NVIDIA’s innovative approach to designing the world’s thinnest, fastest, and quietest gaming laptops. For a truly immersive gaming experience, the VR-ready Predator Triton 700 offers bright, vibrant visuals on a 15.6-inch Full HD IPS display supporting NVIDIA® G-SYNC for buttery-smooth gameplay. The new ultrathin Predator Triton gaming notebook series, the Predator Triton 700 features an understated black chassis and a minimalist design, with straight contours and angular front corners.

*Available in the UAE in October 2017 starting at 11,999 AED.


The Aspire 7 is Perfectly Powerful for Today’s Upwardly Mobile Millennial

Crisp, true-to-life colors come alive on the 17”1 Full HD 1080p resolution display of this laptop that leaves a lasting impression. The Aspire 7 is designed to deliver the optimal user experience with an unforgettably compelling look. Its finely brushed pattern provides an exquisite tactile finish accenting the premium aluminum cover, and consumers can enjoy high quality video calls to family and friends with the built-in HD camera and dual microphone system. The day or night backlit keyboard of the Aspire 7 enables customers to type comfortably anytime taking work productivity and entertainment experience to the limits with cutting-edge computing power. For those that have to juggle a more serious workload and conquer larger tasks the computer features a stronger CPU, immersive graphics with an extreme GPU and a strong, consistent wireless signal with the strategically placed 802.11ac wireless antenna and 2×2 MIMO.

*Currently Available in the UAE starting at 5,599 AED.

The Switch 7 is the World’s First Fanless 2-in-1 Notebook with Discrete Graphics

The pioneering Acer Switch 7 Black Edition is the world’s first fanless 2-in-1 notebook equipped with discrete graphics, made possible by Acer’s innovative Dual LiquidLoop™ fanless cooling technology. With a powerful 8th Generation Intel Core i7 processor and NVIDIA® GeForce® MX150 graphics, it is an ideal companion for intensive tasks, creative production and content streaming. Designed for the mobility minded, the new Switch 7 Black Edition is incredibly versatile, weighing less than 1.15 kg (2.5 lbs.) with the keyboard detached. Supporting Windows Hello, the Swift 7 Black Edition features an optical-based under-glass fingerprint sensor design with POA (Power on Authentication) that allows users to power on the device and login instantly with just one touch.

*Currently Available in the UAE starting at 7,499 AED.