Amazon’s Alexa is the everyday hero of household life in new ad campaign – InBusiness

Amazon’s Alexa is the everyday hero of household life in new ad campaign

Https%3a%2f%2fblueprint-api-production.s3.amazonaws.com%2fuploads%2fcard%2fimage%2f233130%2f0cfb13bb388a42b3963ef9854a91cd60

It may not be immediately obvious why one should choose to put a computerized talking cylinder in charge of various household tasks.

Amazon is doing its best job of explaining with a new series of short of vignettes in which Alexa, the digital assistant programmed into its Echo device, solves a succession of everyday domestic conundrums.

The spots manage to convey a lot in these brief bursts of life, despite the only dialogue being a question or request posed to the gadget and a subsequent robotic reply.

In one, for instance, a proud mom asks Alexa whether it’s supposed to rain as she watches her son chalk an impressive mural on the front driveway.

More about Alexa, Amazon Echo, Amazon, Business, and Advertising

Read More

Related posts:

Leave a Comment

Your email address will not be published. Required fields are marked *