Amazon’s Alexa is the everyday hero of household life in new ad campaign
It may not be immediately obvious why one should choose to put a computerized talking cylinder in charge of various household tasks.
Amazon is doing its best job of explaining with a new series of short of vignettes in which Alexa, the digital assistant programmed into its Echo device, solves a succession of everyday domestic conundrums.
The spots manage to convey a lot in these brief bursts of life, despite the only dialogue being a question or request posed to the gadget and a subsequent robotic reply.
In one, for instance, a proud mom asks Alexa whether it’s supposed to rain as she watches her son chalk an impressive mural on the front driveway.
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