Joanna Eid, Marketing Manager at EIDEAL explains why 2016 was such a landmark year for the brand…

2016 was definitely a year full of achievements in which EIDEAL witnessed a big leap towards the direction that we want it to be heading to.

I would like to refer to 2016 as the year of “Gathering” as I strongly believe that we have managed to gather and collect all our efforts and hard work from previous years which finally paid off really well.

In 2016, we have managed to introduce for the first time in the UAE, the EIDEAL-Santi Business Leadership Program. In collaboration with the International Business Speaker Susie Santiago, we were able to provide our loyal clients with a one year tailored leadership program that allowed and helped them take their business to the next level of profitable success.

To add to that, we also gained a huge international recognition from Jen Atkin, the renowned Celebrity Hairstylist who used our tools at the Cannes Film Festival to style Bella Hadid and Kendall Jenner’s Hair.

At EIDEAL, we have also made it a point to step up the game not only internally but also for those in the industry. We have decided to create our own Workshop Program which will be handled and monitored by our Brand Ambassador, Angel Montague Sayers. The workshops’ major role is to support our Salon-Partners and provide their staff with the latest techniques and trends. We take it as our responsibility to give back to the hair industry and most importantly our clients.

Along the same lines, we are also proud to have become the official distributors of Davines, the Italian Hair Care Brand famous for its high quality range of products in addition to its Sustainable Mission. Davines has been a great achievement for us not only because of the fact that it is an international brand but most importantly because it will be such an added value to the market due to its unique concept.

Our collaboration with Fashion Forward has now become an essential yearly ritual. 2016 marked our third consecutive participation as the Exclusive Premium Hair Tools Sponsors. FFWD is an event that we look forward to being part of as it gives the brand a huge awareness and allows us to put ourselves out there in front of our target audience, people in the fashion and beauty industry and to build on those relationships after the event.

Last but not least, I cannot mention all of these achievements without tackling our BeautyWorld Middle East participation. This year, we decided to take it up a notch and to literally expand our activation and presence. Thankfully, our stand this year left a wonderful impact on all of the visitors and we can’t wait for the next one!



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