As every year, Dubai Internet City (DIC) had a remarkable presence at GITEX Technology Week. In its 18th participation, the region’s largest technology business hub offered visitors the opportunity to explore the smart, innovative solutions that are set to shape the cities of the future and translate the Smart Dubai initiative into reality. speaks to Faisal Hammoud, Director of Business Development, Dubai Internet City to hear all about it.



Together with its partners {Uber, Canon, Samsung and Visa}, the ICT hub presents the future of living in its different aspects and takes visitors on a futuristic journey.


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Offering visitors a chance to gain first-hand experience of the elements of smart cities, the DIC pavilion comprises of four distinct spaces:

The Family District

 Canon’s “Augmented Reality Bedroom” experience automatically responds to the user’s schedule and their way of life. From knowing where you left your wallet, to telling you which outfit to wear that day, the assisted bedroom will enhance your life with by offering tailored guidance as well as changing the room ambience to suit every mood



The Workplace District

 Enabling the integration of photo and video content on smart conference tables, augmented reality applications will immerse the audience into the presentation and deliver a superior boardroom experience.



The Retail District

 Presenting next-generation ideas that enhance the shopping experience through a host of cutting-edge customer service and payment solutions driven by Visa. Sit in the Bentley VR car, the first regional prototype, equipped with the ability to order food, fill up the tank and get guidance on traffic or parking via voice commands and a seamless payment system. Your car will be able to communicate with everything around you, sending data to restaurants or petrol stations ahead of your expected arrival. 

The Leisure District


 Celebrating smart lifestyle solutions, Samsung will allow visitors to experience its fitness wearables to monitor health as well as latest immersive technologies, offering rides on stationary bikes through a virtual park.



Uber will offer visitors a behind-the-scenes look at data- mapping powering their operations.