Adds 1500 square meters of ‘Ladies-Only’ fitness space at Bawabat-Al-Sharq, Abu Dhabi.

Renowned for its fitness innovation and excellence at bringing in world-class fitness facilities to the UAE; Fitness First Middle East, one of world’s leading fitness brands, reiterated its commitment towards fitness for everyone, with the launch of yet another exclusive and ‘Ladies-Only’ gym at Bawabat-Al-Sharq in Abu Dhabi.

Realising an increase in fitness trends amongst women to maintain a healthy lifestyle; Fitness First launched this exclusive facility to meet rising demand for exclusive and private workout spaces for women. The all new ‘Ladies-Only’ facility is an impressive 1500 square meter health club offering premium facilities to make every work out the best of its kind. Equipped with an extensive range of Life Fitness Cardio Equipment like Treadmills, Bikes, Elipticals, Power mill, New flex striders with attachable TV Screens, new Insignia Line of strength machines from Life Fitness and amazing variety of Free weights and plate loaded equipment from life fitness and Hammer strength; the newest facility offers a great environment to unwind and workout with friends of similar fitness goals.

The exclusive platinum gym houses a 120 square meter swimming pool with luxurious changing rooms added with sauna and relaxation areas, to ensure fitness and leisure with privacy. In sync with its fitness with innovation mission, the facility also offers a Synergy 360 functional training unit, a well Equipped Freestyle range of products such as Battle RopesEscape, TiyrBulgarian, BagsSlam, BallsCore, BagsEscape, Freestyle KitsVipr’s, huge Group Exercise, Spinning, Pilates, Swing Yoga, and Mutipurpose studios to experience a variety of most exciting workout sessions. The gym facilities are complete with Personal Training by world class fitness professionals and Specialized Nutritionist to guide and plan the members’ food charts as per their fitness needs; the Allowing member-convenience, it has express lockers, private members lounge with wireless internet and complimentary drinks to relax, socialize or catch up on business meetings.

Speaking about the launch George Flooks Chief Operating Officer said; “We have brought in a host of workout facilities to accommodate fluctuating fitness needs that arise from current lifestyles. We recognize that women often need to fit in their fitness activities   their personal life situations whether that’s home family or work They need a gym where they can work-out at ease with convenience, the latest innovation in fitness and result oriented focus and at the same time walk into the gym for more relaxed purposes as well; like a refreshing sauna or a swim. With a variety of workout options and an expert led Nutrition team in an all-women environment sure are motivating to achieve desired fitness results.”

“We understand the needs of modern women; be it fitness related or recreational. With this new opening we are geared up to bringing in a fitness discipline amongst many women in town.” added George.

Fitness First ‘Ladies-Only’ at Bawabat-Al-Sharq, Abu Dhabi is now open.

 

For further information contact:

www.fitnessfirstme.com | Facebook.com/fitnessfirstme | Twitter and Instagram: @Fitnessfirstme

 

About Fitness First:

Fitness First Middle East is one of the world’s leading health and fitness company owned and operated by Landmark Group, a leading retail organisation in the Middle East and India with over 65 clubs across 49 locations in the Middle East located in the UAE, Bahrain, Qatar, Saudi Arabia, Kuwait and Jordan.

We offer world-class amenities including best in class equipment, free group exercise classes, Personal Training by internationally accredited fitness professionals and the latest innovation in the fitness industry.

Fitness First’s pipeline for the region includes branches in Arabian Ranches, Dubai, UAE. Fitness First is committed to provide members with easy access to fitness through establishing new clubs across the Middle East.

Fitness First is also proud to bring the latest innovation in the fitness industry to its members including XFit, Swing Yoga, TUFF, Queenax, Lifescape, BILT, PurMotion, FIT 4:15, MYZONE and many more.

Fitness First has been awarded Best in Woman’s Fitness by Mother Baby and Child Awards, and Best Fitness Class/Centre by Ahlan Awards 2014. Fitness First was also voted to first position in the ‘Favourite Fitness Clubs’ category in the What’s On Dubai Awards 2014. Fitness First Mirdif City Centre was also awarded the Best UAE Facility of the year at the 2014 & 2015 Fit Awards and is a proud winner of Retail Middle East’s award for ‘Most Admired Retailer – Spa&Leisure’ in 2015.

Fitness First is a global brand that originated in the UK. Backed by an experience of over 17 years, the fitness chain has grown into a network of over 380 clubs and one million members globally in more than 15 countries worldwide.

 

For media enquiries, please contact Matrix Public Relations

Melwyn Abraham: Melwyn@matrixdubai.com

Krishika Mahesh: Krishika@matrixdubai.com

Phone: +9714 343 0888