American girl dolls may differ by race and class and lunch pail, but many come with the same kind of hair.

Recently, however, Meredith Bailey was shopping with her daughter at an American Girl Dolls store in Natick, Massachusetts when she noticed that one of the dolls on display had no hair at all. 

Bailey’s own daughter, Morgan, has alopecia, a condition that causes hair loss. It was empowering for Morgan to see a doll that looked like her on display, her mother wrote on Facebook.

The year before, Meredith had already purchased an American Girl doll without hair for Morgan. But it was especially empowering for her to see a doll without hair featured prominently in the store.