NEC Display Solutions, Metra Group sign distribution deal

NEC Display Solutions Europe has signed a distribution agreement with Metra Group to set up a network of partners for its display business in Egypt with a focus on adding customers working within the government and public sectors.

Through the partnership with Metra, NEC will introduce a range of solutions from large format interactive displays for business, entertainment and retail, control room systems for security and network monitoring to the latest in DCI Compliant Cinema projectors.

Ziad Aboras, Country Manager for Egypt, NEC Display Solutions, Middle East, said, “Metra Computers is one of the Middle East’s oldest and largest wholesale distributors of IT products, with an impressive 30-year history serving as a value-added distributor to the reseller channel. We are very pleased to have them on board as a strategic partner to help us expand our footprint in Egypt and to support the growing number of projects in the government and public sectors.”

Aboras continued, “NEC, established in 1899, has a long history of servicing the specific needs of professional, corporate and government customers. Today, NEC has one of the broadest display solutions portfolios in the industry and crucial to our vision to deliver total customer solutions is a successful channel and solution partner network, supported by professional services and support capabilities.”