Under the agreement, Redington Volume will distribute NEC’s entry-level display technologies across all product lines – projectors, large format displays and desktop monitors among others – at a volume level. The distribution deal spans the entire GCC region except for Saudi Arabia.
Adarsh Nair, Business Development Manager, NEC MEA, said, “NEC has been operating in the display industry for over seven years now. Our primary focus has always been on the audio/visual (AV) segment and partnering with AV resellers. However, there is a huge portion of NEC products that are also being IT resellers. Moreover, we have found that the trend today is leaning towards IT companies utilising AV solutions themselves and that’s something that we want to start focusing on.”
Nair further explained a lot of IT companies are now also buying into the AV segment. “Traditionally, IT companies take up turnkey projects and outsource their AV needs,” he said. “What we are now seeing now is that there is a big shift in the way IT companies are operating in that aspect. They are now beginning to buy AV products and they have started implementing it themselves. So, what we needed was a distributor who has a wide reach to IT resellers and systems integrators. We believe that Redington is very strong in the market as a volume distributor for IT products. This USP of Redington is what we want to leverage on through the partnership.”