Nintendo admits it’s not making much money off ‘Pokémon Go’, loses $6.7 billion in market value
The story of Nintendo’s surging share price this July has been a real stock market fairy tale — the company’s value more than doubled after the global success of Pokémon Go, even though the game is made by a different company, the San Francisco-based Niantic.
Surely Nintendo, the publisher of the original Pokémon games on Game Boy, must feel some benefit of the new game’s success?
Well, not really. In a statement [PDF link in Japanese] Friday, Nintendo said the impact of Pokémon Go on its finances will be “limited,” explaining that it only owns 32 percent of the Pokémon Company, which owns the intellectual property rights for the Pokémon franchise.
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