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OnePlus wants to make it easier for Indians to purchase its products.

The Chinese smartphone maker today launched its online store in India, which the company says will offer users a “personalised shopping experience”, exclusive merchandise, and limited-time offers to existing users. Additionally, the store will help users purchase genuine OnePlus products in the country, Vikas Agarwal, General Manager – India, OnePlus said.

On its website, OnePlus is currently offering a range of accessories including Type-C cables, screen protector for the OnePlus 3, protective cases, earphones, and flip covers. Missing from the list is its smartphones, which OnePlus will continue to sell via Amazon India, the company told Mashable India. This is a deviation from OnePlus’ global online store, which also sells smartphones in select regions. 

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