Open D Group, Retail Access and Sparkle, the award winning retail and branding design agencies, have today announced their rebrand to ODG to implement a simpler, cleaner, agile and integrated organization to deliver its expertise in Intelligence, Branding, Design, Project Management and Digital Solutions.

The integration of these three brands under one umbrella will now allow ODG to offer integrated and specialist retail services with one objective in mind: ‘Delivering inspired designs that work’. ODG believes in redefining the shopper journey – creating new experiences to deliver efficient and result orientated strategies and designs.

Founder Laurent Caucé and Co-Founder Martin Mirmand, commented: “10 years ago, we set ourselves apart by being one of the first agencies with French roots, to have a physical presence in major global retail hubs such as Dubai, Singapore and Hong Kong. With the re-brand, we are aiming at a more holistic integration of our services with a simpler structure that can deliver an efficient and client focused combination of strategy, inspired creativity, digital expertise, boldness, agility and entrepreneurship.

This rebrand is the next step in the evolution of our business. With commonality of vision and strategy, a highly complementary geographic offering and a shared focus on the development of digital technologies across our business, the rebrand will allow us to capitalize on strong opportunities for future growth. Our clients will only see the benefit of increased integration that will remain targeted and effective based upon access to our proprietary tools and intellectual resources.

Our new brand assets, positioning and color palette reflect that and will strengthen the visibility of our global brand”.


About ODG

ODG ( is a global retail consultancy agency headquartered in Dubai, United Arab Emirates, with offices in Hong Kong and Singapore and more than 60 associates.

A multicultural and decentralized group, ODG delivers work in more than 25 countries through its network. ODG offers a broad range of services for the retail industry and provides consultancy across the entire shopper journey including: digital solutions, in-store media, retail masterplanning, store branding, architectural concepts, category management, merchandising and activations.

ODG works with brands, retailers, malls, real estate developers with a strong focus on travel retail, duty free channel, high footfall commercial areas, F&B outlets and operators.

by Jenifer Pinto – Suares