The brighter something burns, the quicker it starts to fade. Or in Pokémon terms: the brighter the Charmander’s flame, the more likely it is to sputter out.
So may go Pokémon Go, which according to data from one analytics group, may already be starting to become less of a Poké-habit.
The hit mobile app started to see a drop in daily active users on July 14, about a week after the game was released, SurveyMonkey Intelligence said. It saw about 25 million active players in the U.S. that day, and that number has started to decline.
The company also reported the game’s peak number of downloads occurred on its U.S. launch day, July 7. The company notes this as a cause for concern, when contrasting the game with other contemporary successful mobile games.