This Ramadan witnessed a very special touch of added elegance, perfection and sophistication, as well-known Moroccan caftan label designer Selma Benomar and Swiss luxury watchmaker Jaeger-LeCoultre came together in a unique partnership. As part of this collaboration, the two entities played host at an exclusive ‘ladies only’ suhour held at Jumeirah Al Qasr Royal Suite on June 13th.
The suhoor was a stylish celebration of the creative collaboration between Selma Benomar and Jaeger-LeCoultre. It showcased few pieces of her stunning new collection of caftans inspired by the subtle, delicate colours and rich, deep shades of Jaeger-LeCoultre’s SIHH 2017 Ladies Collection. Prominent VIP guests at the suhoor included Emirati-Moroccan actress Mayssa Maghrebi, ET Arabia host Mariam Said, the famous social media influencer Noha Nabil, as well as Lojain Omran, Houda Said, Hind Boumchamar, Shatha Hassoun, Mahira Abdelaziz, Sossi Wartanian and May Kinan.
As the style-conscious know, Benomar’s caftans famously depict the real Moroccan heritage of dressmaking, with elements of modern trends blending with lush details, embroidery, luxurious materials, well placed color schemes and fragile yet intricate handwork, all of which are her particular trademark. Founded in 2012, her caftan label is now the first choice of the contemporary Arab woman, as well as of prominent celebrities who demand a luxurious, modern, fashionable interpretation of this classic robe. Benomar’s extravagant, elaborate and charismatic designs reflect her creativity, portraying her love for travel and nature, as well as her keen eye for detail.
With floral couture an essential part of this range, few of the pieces from the collection are also said to be inspired by the shades, tones and details of Jaeger-LeCoultre’s Rendez-Vous, Reverso and Master collections. Perfect for Ramadan, her new collection narrate a story through fabric, portraying fresh flowers and their transience through the caftan design. From poppies to fuchsia, the exoticism and sensuality of beautiful flowers; nature evoked through the perfect mix of fabrics brings these luxurious pieces to life.
Guests at the suhour were undoubtedly enchanted by Selma Benomar’s rich, vivid and dramatic new Ramadan-Jaeger-LeCoultre SIHH 2017 creations. They chose to attend the event wearing caftans from this collection. The celebrity guests also took care to match the caftans with their favourite, most elegant accessory, a watch of their choice from Jaeger-LeCoultre’s SIHH 2017 Rendez-Vous, Reverso and Master collections to create a strong style statement. All together, it made for a memorable, relaxing and beautiful gathering that added a graceful sparkle of glamour to a Ramadan evening.