The popular OnePlus 3 smartphone is, like pretty much every handset these days, going gold. However, the Android upstart is hoping to outflank its competition with a different shade: a “soft gold” color that’s more muted than most gold- or rose gold-colored handsets. Could this be the beginning of a trend?
Calling the color variation “a subtle texture reminiscent of holding fine, silky-soft sand,” the company says the new color design option was inspired by traditional tones found in Japanese art.
But although gold has traditionally been very popular in China, according to some, the color is increasingly being seen as a tad gaudy and, according to some, associated with the country’s nouveau riche. That may explain OnePlus’ decision to tone down the gold color of its handset to this new hue dubbed “soft gold,” which is more subtle (dare we say “elegant?”) than some of the other gold-colored mobile devices available.