With a new CEO officially at the helm and a six-month PR blitz to win back drivers underway, it’s clearer than ever that Uber, which has been rocked by scandal after scandal, wants to change its image for the better.
So when Uber announced earlier this week it was rolling back a controversial feature that tracked users’ locations for five minutes after a ride, it may have seemed like a win for Uber’s friendlier “new” image.
Indeed, the company’s security chief, Joe Sullivan, told Reuters that it’s part of an ongoing effort to bolster user privacy dating back to when he joined Uber in 2015.
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